Strategy on marketing business

For many businesses, chasing new business clients is the only way to stay in the game. This strategy can work, but it can also be risky. When you’re ignoring your existing client base, you’re risking losing them, and they can lead to a loss of referrals and more work. Instead of pursuing new clients, focus on serving your current customers […]

Business keys to success

When it comes to data model, Business Keys is an essential component. These are the identifiers that can trace data throughout the business and relate them to the processes that are driving it. The book describes the importance of defining business keys, how to find them, and how to model them. It also includes an example of how to use […]