Indoor Signs As Marketing Tools – Strategies for Promoting Your Business
When it comes to marketing tools, business owners and marketers have a lot of choices. Some are buzzy, like influencer and word-of-mouth marketing; others are tried and true – like custom signs and visual solutions. Signage remains one of the most effective and cost-efficient ways to reach current and potential customers.
Regardless of the type of company or industry, there are some basic principles that apply to all types of marketing. One of the most important is to make sure consumers know what you have to offer. Signage provides a great way to do this, especially when the design is attractive and on-brand. In addition, it is an inexpensive marketing tool that can remain visible for years compared to other advertising options.
For these reasons and more, a well-designed indoor sign is an essential component of any business’s marketing strategy. Whether placed in a store, office building or other commercial setting, signs can convey an array of information – from directing visitors to different areas within a larger facility or helping comply with Americans with Disabilities Act regulations, to advertising specials and promotions or simply creating an inviting atmosphere for the company’s clients.
With all of these benefits, it’s no wonder why so many businesses are turning to indoor signage as an essential marketing tool. However, there are a few things that must be kept in mind when designing these signs to ensure they are effective:
While choosing colors for a sign, it is important to keep in mind what emotions they can evoke in consumers and how they can relate to the content of the sign. Additionally, it’s important to choose the right size for the sign. Too large and it may overwhelm the consumer; too small, and it could become difficult to read.
Adding images to your signs is another great way to attract attention. This can be done in a variety of ways, including in-store displays and digital signage. Often, these images will be related to the products or services offered by the company and can help inspire consumers to take action.
When writing copy for your indoor sign, it is important to be clear and concise. Bombarding the sign with words can overwhelm the customer and make them less interested in the message you are trying to communicate. It’s also important to keep in mind that most people will see your sign at a distance, so making sure the text is easily readable is essential. For example, avoiding excessive use of hyphens and using bold fonts can make it easier for consumers to read the text at a glance.
When determining the right type of promotional sign for your business, consider what you need the sign to accomplish and how durable it needs to be. This will help you to streamline the process of working with a local sign shop in Fresno so that they can provide a quote quickly and accurately.